Deliverables

Dylan's Coffee Co, a vibrant Vietnamese cafe with a Western approach, was a captivating endeavor. Serving as their dedicated graphic designer, my mission was to provide a comprehensive brand development that not only resonated with the cafe's essence but also brought a touch of sophistication and elegance to their visual identity.

The focal point of this collaboration was the creation of a distinctive logo, one that encapsulated the unique blend of Vietnamese culture with a Western twist. The logo development process was meticulous, with careful consideration given to the cafe's ambiance, offerings, and overall brand personality. The final logo became a visual anchor, embodying Dylan's Coffee Co's identity and setting the tone for their brand.

Beyond the logo, a comprehensive style guide and branding guidelines were crafted. These documents served as invaluable resources, offering a roadmap for maintaining consistency across all facets of Dylan's Coffee Co's visual communication. The style guide delved into colour palettes, typography choices, imagery preferences, and more, ensuring that every visual element reflected the cafe's luxurious and sophisticated style.

The branding guidelines were designed not just as a set of rules but as a source of inspiration, reminding Dylan's Coffee Co how to showcase their brand in the best light possible. From packaging designs to print materials, the guidelines became a reference point, guaranteeing that every touchpoint with the audience conveyed a cohesive and compelling brand narrative.

This comprehensive brand development was more than a design project; it was an investment in Dylan's Coffee Co's visual language. It aimed to elevate their presence in the competitive cafe landscape of Vietnam by blending cultural nuances with a Western aesthetic. The deliverables became a visual language that resonates with patrons, inviting them to experience not just coffee but an atmosphere of sophistication and cultural fusion at Dylan's Coffee Co.