Deliverables

EasyGreen stands as a communal gardening franchise, a grassroots initiative empowering the general public to cultivate their own produce cost-effectively, surpassing the quality and affordability of supermarket alternatives. The design process was a harmonious blend of aesthetics and functionality, with the brand identity not only visually appealing but also reflective of EasyGreen's commitment to sustainable and community-driven values.

In parallel, EasyBean, the on-site cafe, emerged as a second franchise within the EasyGreen enterprise. Funded and fully sourced by EasyGreen products, revenue, and customers, EasyBean became an integral part of each EasyGreen location. The design strategy for EasyBean seamlessly aligned with the overarching ethos of EasyGreen, ensuring a cohesive visual narrative that extends from the communal gardens to the cafe.

The challenge was not just about creating logos, colour palettes, and typography but about infusing these elements with a sense of community and sustainability. The textile designs for EasyGreen merchandise and cafe uniforms were sourced with ethical considerations, aligning with the commitment to slow fashion and ethical trade.

Moreover, the print materials, from brochures to menus, were produced using eco-friendly materials and printing processes, mirroring EasyGreen's dedication to environmental responsibility. The designs became a storytelling medium, conveying the interconnectedness of EasyGreen and EasyBean with the community and the environment.

In essence, the deliverables transcend traditional design boundaries, encapsulating the spirit of a community initiative and the sustainability of a community garden and cafe. The visual identity isn't just a logo; it's a beacon for a community coming together to cultivate, share, and enjoy the fruits of a sustainable and ethical endeavor.