Deliverables

Jasper and Jade received a complete logo development and style guide, accompanied with branding guidelines to cover the integrity and consistency across their two labels; J+J Fashion, and J+J Art.

Collaborating with the sustainable pioneer Isobel was a profound experience as the brand’s dedicated designer. The core of our transformative journey was not just the creation of a visually striking brand but the cultivation of an identity deeply rooted in sustainability, epitomizing the principles of slow fashion and ethical trade.

In crafting the visual identity, my design process was inherently mindful of their commitment to sustainable practices. The logo, colour palette, and typography weren't just aesthetic choices but reflections of the brand's eco-conscious ethos. Integrating seamlessly with this commitment, the textile designs I curated were not only visually appealing but also ethically sourced and produced.

As a sustainable brand, Jasper and Jade's dedication to slow fashion and ethical trade was further echoed in the print materials. From business cards to brochures, each piece was meticulously created with eco-friendly materials and printing processes, aligning seamlessly with their overall environmentally conscious stance.

This holistic approach aimed to not only elevate their visual presence but to reinforce their position as a responsible and ethical player in the world of fashion and art. The deliverables go beyond design; they embody a sustainable narrative, telling the story of Jasper and Jade's commitment to a brighter, more conscientious future.