Elevating Brand Aesthetics: Sophie Lange's Branded Photoshoot with August Social at North Brisbane Studio; CUVR
As the cliche goes; new year new me, right? Well, that was my exact mindset when I began tweaking my website at the end of 2023, and was met with the harsh realisation that my imagery was at least five years old. Bit off brand for a brand designer if you ask me!
So, in a bid to freshen up my brand identity and image, I recently had the incredible opportunity to collaborate with my good friend Mia, from August Social, for a transformative branded photoshoot at the stunning Cuvr Studio in North Brisbane.
Setting the Stage: Cuvr Studio in North Brisbane
Stepping into Cuvr Studio felt like walking into an aesthetic, creative haven. The minimalistic yet versatile interiors of this North Brisbane gem provided the perfect canvas to bring my vision to life. Bathed in natural light, the studio's ambiance seamlessly blended with the aesthetics of both August Social and myself. Everything seemed just perfect to work with!
The Collab: August Social x Sophie Lange
Teaming up with the brilliant mind of Mia was a game-changer. Her creative direction and prowess in social media strategies, ensured that the outcome of this shoot would result in authentic, on brand content creation. I’m usually the one behind the camera where I am most comfortable, so it’s fair to say I was a bit of an anxious wreck leading up to the shoot. However Mia was able to “snap” it out of me at every shot. It wasn't just about taking pictures, but about telling a story that authentically represented me, and my brand.
This is exactly what I always aim to achieve for my own clients, which makes this collaboration with August even more important to the success and story of my business.
BTS: Expectation Vs Reality
The day of the photoshoot was a whirlwind of creativity and fun. The entire time, Mia was constantly getting me to break out of my professional bubble to show my authentic, bubbly personality, all whilst filming behind the scenes footage for me to watch back later. I had distracted her that much during the shoot that I had received a blooper reel of the footage before even seeing the final photos. Humour aside, she skillfully directed the shoot, capturing every nuance of my image, and bringing out the essence of my style. Every shot celebrated my craftsmanship and creative flair and the results were just perfect for me.
The Power of Visual Storytelling
The resulting images are more than mere snapshots; they are a visual narrative of my brand journey. Each image embodies the sophistication, creativity, and attention to detail that define my design philosophy. This collection of visuals is a testament to the power of visual storytelling in conveying my brand message authentically. I couldn’t be happier with August!
I bat on about it constantly with my clients about investing in a photoshoot for their businesses, but never have I experienced it first hand. Investing in a branded photoshoot has not only elevated my brand aesthetics but has also provided a treasure trove of visual assets. These images serve as a dynamic tool for my social media, website content, and promotional materials, reinforcing my brand message with every glance. It was so nice to be the client for a change and to be reminded that what I deliver to my clients is this exact aura; visual storytelling.
This is one of the many collaborations that I've had with August Social and this one at Cuvr Studio represents a pivotal moment in my brand's evolution. As these images seamlessly integrate into my branding strategy, they not only showcase my designs but also carve out a visual legacy that resonates with my audience. This collaboration is a testament to the magic that happens when creativity, expertise, and a captivating backdrop converge in the realm of a branded photoshoot.
So, coming from someone who has been on both sides of the camera for this purpose, I can further attest its relevance thanks to this collaboration with Mia.
Get in touch with me today to discuss your next step in your branding journey. Or, contact August Social and mention my name.
